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A proxy is simply another server that acts as a intermediary point between you and the destination. In simple terms you send you data to the proxy server and then it re-sends it to the final destination, any reply is first sent to the proxy server and then forwarded on to you. Essentially the destination computer has no idea of the existence of your computer, and as far as it is concerned it only deals with the proxy server.
Search Engine Optimization basically involves the process of enhancing the visibility of a website or webpage in a search engines natural or organic search results. SEO is usually suited to target different kinds of search results, including local search, image search, news search, academic search, and industry oriented vertical search engines. The SEO specialist accomplishes the website optimization task by carrying out various modifications and testing that involves content and HTML editing to increase the relevance of specific key words, and to eliminate barriers associated with indexing of search engines.
Why use VPN or Proxies in SEO?
Search engine results are usually based on user location. So hypothetically if you want to rank a retail shop in London, you have to be there right? Proxies, and VPN, are the saviors of SEO specialists as they allow them to check local search rankings without the hustle of having to travel to the locality of the clients website. In essence they allow the browser to mimic the appropriate location needed.
What is the difference between a Proxy and VPN Service?
While both a Proxy and VPN service will re-route your internet traffic and change your IP, they function slightly differently.
Think of a Proxy as a Web Filter. The proxy settings are applied to your internet browser whether youre using MSIE, Chrome, Safari, Firefox, Etc. When browsing the internet through a proxy server, all benefits with that server are used, for example, (Security, Speed, and Geographic Location). The proxy will only secure traffic via the internet browser using the proxy server settings.
Unlike a Proxy, a VPN service provider(Virtual Private Network) encrypts all of your traffic, replacing your ISP and routing ALL traffic through the VPN server, including all programs and applications. This also will use all benefits of the VPN server such as (Speed, Geopgraphic Location, and Security).
The VPN can be easily connected or disconnected with the click of a button.
In conclusion, a proxy server is completely browser based, and is not as compatible with certain web pages that use non-browser technology such as: Comedy Central,Zatoo, Fox OD, and Sky Player. However, a VPN will work with ALL internet based services, but will offer less choice on which applications will get run through your ISP, as with the VPN, everything is routed through that server when connected.
Benefits of VPN Services to SEO Specialists
Online Anonymity: VPN allows you to browse the Internet in complete anonymity as compared to web proxies or other hide IP applications. This is because VPN service allows you to access both websites and web applications in complete anonymity.
Remote Control: This allows the expert to access information remotely from either at work or any other place that suits him/her. This flexibility improves productivity as the SEO specialist can work on the assignment anywhere and anytime.
Unblocking websites and bypass filters: VPN are highly recommended for accessing blocked websites or when bypassing Internet filters. This is quite vital especially if you are working on a project linked to a country where Internet censorship is applied.
Ease of change of IP address: VPN allows the user to easily change IP address and select the country of their choice at the click of a button. This is important when evaluating search engine results from different localities.
Cost efficient: The only cost that the client has to pay is the monthly payment, as the network setup and maintenance costs are covered by the service provider.
Improved Security: VPN services offer better data and information security than web proxies. This can be attributed to the fact that information is encrypted first before being transmitted.
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